How to make a good PSA

To make a good PSA you will need to be very vivid. There really isn't any lines to cross so it can be very scary. If you can scare the reader/watcher they have a better chance of not doing it. I watched a PSA yesterday that was probably one of the best PSA i have ever seen. It was scary and very graphic but it worked because it was so real. Every aspect of the PSA was real from the texting while driving to the having to be taken to the hospital by helicopter. I think PSA are very powerful to the community.